The Art of Choosing (Audible Audio Edition) Sheena Iyengar Orlagh Cassidy Hachette Audio Books
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Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound.In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.
The Art of Choosing (Audible Audio Edition) Sheena Iyengar Orlagh Cassidy Hachette Audio Books
When I first saw this book, my heart sank because I thought it was the book that I am hoping to write. It isn't. The title implies that the focus is on the art of choosing, but in fact it is on research on choice. Read in this light I found it very useful, but not reader oriented in the sense of helping people to apply the information provided in order to help them to make wiser choices. As a social psychologist by training, and remembering my own doctoral dissertation, I suspect that this book is a simplified version of Iyengar's dissertation. As a result, it sometimes focuses more on how political and cultural issues affect attitudes toward choices than would a book that is focused on helping people with their choice-making. As an over-view of research, spiced up with some very interesting anecdotes, it does very well. As a guide to the art of choosing, it does not deliver.Nonetheless, it is well written, and contains some hugely important insights in its cross-cultural insights. I was particularly interested in the comparison of collectivist and individualistic cultures as regard choices. What may be motivating to some people may be disconcerting and unwelcome to others - something that is important for multinational corporations as they seek to motivate their workers. Those of us who have grown up in the individualistic cultures of the West may be surprised to read that what we would perceive as a frustrating lack of choice in the more collectivist cultures is actually described as reassuring and more likely to ensure fairness.
If you are looking for an entertainingly written account of research on choice at an "academic, a few thousand feet up" level rather than a "down on the ground where we are making choices" work it is an excellent read and I am glad to have added it to my library.
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The Art of Choosing (Audible Audio Edition) Sheena Iyengar Orlagh Cassidy Hachette Audio Books Reviews
The Art of Choosing is an overview of how choice impacts our lives. That is obviously a broad subject and this book discusses both how having choice can change one's motivation but also how too much choice can overwhelm and individual. The book discusses how cultural background can affect the difference in perspective on choice and its importance to certain individuals and groups and how different backgrounds make people respond differently in different choice regimes. The book is a mixture of topics and provides a good background to the behavioural sciences, but also draws real conclusions about the pros and cons of our choice filled world and how to manage the often overwhelming choices we are presented with.
The book starts out by describing how when people believe they have an active part in shaping their life with the choices they make they have a strong sense that perserverence pays off and as a result act accordingly. It goes through some interesting experiments showing that the perception of being able to affect one's life in the animal kingdom motivates different animal behaviour than when an animal is helpless to endure exogenous shocks. The lesson is a powerful opening to the book and serves as a foundation of choice empowering people and their world view. The book then discusses various social experiments about levels of satisfaction based on when individuals choose for themselves vs are assigned tasks and how these differ given cultural contexts. It discusses a multitude of phenomenon from arranged marriage to grocery shopping to making serious medical decisions. The various behavioural science experiments are well chosen and introduce the reader to actual responses and various examples of cognitive dissonance that arise.
The book concludes by discussing the way in which we should deal with the fact that choice can be overwhelming simultaneously to us always strictly wanting more choice. The book ties the idea that since choice gives us the belief that we create our destiny, when presented with choices with outcomes which no matter what we are unhappy with, we internalize blame that is unavoidable. Taking advice when our relative information set is poorer than others helps us make optimal choices and remembering that choices are made in the context of the opportunity set available are lessons that the author thinks the reader should absorb.
All in all this is an interesting read with some interesting points. It serves as decent introduction to people interested in decision making and choice. The book covers ground that much other literature in the behavioral sciences has discussed, but its emphasis on choice is quite unique. In particular the first and last third of the book are quite strong and worthwhile reading.
The Art of Choosing is an interesting, entertaining and useful book. It focuses heavily on the psychology of making choices and psychological effects of being faced with and making choices. This focus is understandable because the author is a psychologist. However, she also examines the biological, sociological, economic and political aspects of choosing. The book is practical rather than philosophical in its approach and purpose. However, profound philosophical and theological premises underlie the work. Author Iyvengar says on more than one occasion that the course of one's life is determined by chance, destiny and choices. Unfortunately, she never examines the first two elements. Her inclusion of destiny may or may not have something to do with her Indian background. Some western readers might argue whether there is any such thing as destiny (karma?). More importantly assuming we have any real ability to make choices assumes free will, one of the most fundamental of theological and philosophical issues. The nature of chance is also unexamined. Some of us would argue, on scientific grounds, that randomness is built in the very nature and foundations of the universe, of reality, and that the interaction of chance and the limitations it places on choice and what the tension between these elements means for a coherent world view are questions worth exploring in any discussion of choice and choosing.
When I first saw this book, my heart sank because I thought it was the book that I am hoping to write. It isn't. The title implies that the focus is on the art of choosing, but in fact it is on research on choice. Read in this light I found it very useful, but not reader oriented in the sense of helping people to apply the information provided in order to help them to make wiser choices. As a social psychologist by training, and remembering my own doctoral dissertation, I suspect that this book is a simplified version of Iyengar's dissertation. As a result, it sometimes focuses more on how political and cultural issues affect attitudes toward choices than would a book that is focused on helping people with their choice-making. As an over-view of research, spiced up with some very interesting anecdotes, it does very well. As a guide to the art of choosing, it does not deliver.
Nonetheless, it is well written, and contains some hugely important insights in its cross-cultural insights. I was particularly interested in the comparison of collectivist and individualistic cultures as regard choices. What may be motivating to some people may be disconcerting and unwelcome to others - something that is important for multinational corporations as they seek to motivate their workers. Those of us who have grown up in the individualistic cultures of the West may be surprised to read that what we would perceive as a frustrating lack of choice in the more collectivist cultures is actually described as reassuring and more likely to ensure fairness.
If you are looking for an entertainingly written account of research on choice at an "academic, a few thousand feet up" level rather than a "down on the ground where we are making choices" work it is an excellent read and I am glad to have added it to my library.
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